Just make everything about social media work in your favor…. sounds like a plan!
Collecting Facebook likes and Twitter followers is important for building a social media fan base. But business owners who want tangible results from their social media efforts are looking deeper into how they can convert fans into advocates for their brands.
“The days of experimentation are over,” Michael Wrigley, chief marketing officer for U.K.-based social marketing platform, said yesterday during “You’ve Built a Fan Base, Now What?”, a panel discussion during the Social Media Week Conference in New York City. Your fan base is like any other database, he said, and if you don’t activate it, “the data will be pretty much worthless.”
Basically what he is saying is that social media is a new concept, and up until now there has been a great deal of trial and error. Now, the system has been figured out, and it is up to these brands to execute, and capitalize on their success…
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